Tom Geller, dilettante and poetaster


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Geller Consulting - Press relations

* Presentations for MacFair L.A. '98 *

t g e l l e r . c o m

415-552-4356

 

Writing the release

or, "It was a dark and stormy night..."

  1. Write to style

  2. Write to format

  3. Write to length

  4. Don't lie

    • Lies of commission

    • Lies of omission

    • Lies of exaggeration

  5. Include all relevant information

    • Name(s)

    • Company

    • Platform

    • Contacts

    • Quotes (if appropriate)

    • What the thing does

 


This page was last updated on Thursday, January 05, 2012 at 6:17pm CST. All contents copyright 2005 by Tom Geller.